NPS APP REDESIGN
Seattle, WA
Duration: 6 weeks
Winghi Li | Chloe Chen | Haipei Chen| Gerri Zhou
Design Prompt
Enhances national park visits
with interactive exploration
Create an engaging and informative mobile app that enhances the visitor experience in national parks. The app should seamlessly blend technology with the natural environment, offering users valuable insights, interactive features, and fostering a meaningful connection to nature. Aim to provide an intuitive, immersive experience that enriches each user's exploration journey while promoting environmental appreciation and awareness.
Project Preview
A National Park Exploration App that Streamlines Planning and Enhances Exploration
Research
Competitive Analysis
Evaluating the Current National Park Exploration App to Uncover Opportunities for Enhancement
We analyzed the NPS app’s key user flows to identify pain points and conducted a competitive analysis of leading park exploration apps like National Parks and Disneytland to identify common features and industry best practices.
Field Research
To immerse ourselves in the visitor experience by exploring the National Park
To better understand the experience of the 4 million annual visitors to national parks, we conducted a field trip to Olympic National Park. This allowed us to observe the visitor journey firsthand and evaluate the current app in a real-life context.
Define
Insights
Visitors struggle with time, outdated infomation, and lack of personalized trip
01
It takes too much research and time to find resources that cater to personal preferences.
02
It’s challenging to obtain up-to-date information, potentially leading to difficulties in making informed decisions or adjustments to plans.
03
Official park information lacks personalized insights that could enhance trip planning, such as reviews and recommendations from like-minded visitors.
Problem
National park visitors spend significant time planning trips due to the need to gather information from various sources to match their preferences and trip conditions.
How might we craft an inviting, streamlined, and stress-free trip planning experience for national park visitors?
Goal Priority Circle
Defining Feature Priorities For National Park Visitors
To ensure a focused and user-centered redesign, we used the Gold Priority Circle to categorize features based on their impact and necessity. This method helped define which functionalities were essential for an MVP and which could be considered for future iterations.
UX Pyramid
Structuring the National Park Experience
By focusing on three levels: Functionality, Experience Pillars, and Signature Experiences. This approach ensured that the experience was built on a strong foundation of usability while incorporating delightful and value-driven features at higher levels.
Design
Discover: Find the Park
A quick way to navigate different national park and give a overview of the park
Itinerary: Build Your Trip Plan
A quick way to navigate different national park and give a overview of the park
Plan Overview: Navigate in the Park
A quick way to navigate different national park and give a overview of the park